“The only man who behaves sensibly is my tailor; he takes my measurements anew every time he sees me, while all the rest go on with their old measurements and expect me to fit them.” George Bernard Shaw.

Savile Row has been the quintessential symbol of bespoke tailoring for more than two centuries. The street is associated with British style and elegance all over the world and benefits a great reputation. Reuniting all top tailor workshops, Savile Row is an incomparable institution that acts as a true representative of British craftsmanship. This important hive of talents is the guardian of a precious heritage that conveys prestige and respect.

Meanwhile on Savile Row allows you to discover or to keep up with the pre-eminence that appealed to illustriously stylish men like Napoleon III, Prince Charles and Winston Churchill. The exciting blend between a newer generation of tailors and a more traditional one defines the perspectives on the craft and elaborates the unique essence of the street today.

Interviews, editorials and street style photography will give you new-fangled experiences of Savile Row and the bespoke tailoring lifestyle.
Nº 10 Dege & Skinner
Nº 13 Richard Anderson
Nº 16 Norton & Sons
Nº 19 Maurice Sedwell
Nº 30 Ozwald Boateng